There are traditionally 5 brand personalities that are viewed by most marketers. Sincerity being one of them, having characteristics such as down-to-earth, honest, wholesome & cheerful.
If your brand isn’t a Sincere brand personality, should it at least be authentic?
We at Creative Insight would suggest, anything else is a waste of time. It’s not a case of creating a personality of being authentic, but being authentic.
To do this, it’s not just in the realm of your marketing and advertising strategy, but rather in what you do as a whole as a business. How you treat your customers, both from a person to person perspective, over the phone, accounts, etc, etc. Being authentic is probably one of the hardest aspects to achieve, but at Creative Insight, this is where we kick into high gear. You see, we believe in the ‘why’ of every business. When you can internally paint the vision to your team of ‘why’ you do what you do, then being authentic comes naturally.
Whilst we might be pretty awesome at creating engaging content, we might have some hidden talent with developing people as well.
